If your customers are in ‘the zone’ they are returning and promoting you to their friends and colleagues. We will help you generate more word-of -mouth referrals and repeat business by helping you get more customers in the zone.
From Research to Revenue
Do you ‘factually know’ what your customers are saying about you?
If you don’t, then you are missing an essential ingredient to your revenue growth.
Understand exactly what your customers are saying
To 'factually know' what your customers say means you are using a type of rigour or statistically proven method to capture a valid number of your customers' experiences. We use the Net Promoter Score (NPS™), a globally proven method to measure your customer ‘Word of Mouth (WoM)’.
Coach your teams to deliver 10/10
Once we've identified your customers' true experience, we use that information to train and coach your teams - from the CEO to the Frontline - to improve your customers' experience going forward.
Get your systems right
We will put the right systems in place to ensure successful improvements. These include customer service standards, measurement systems, sales systems and goal sheets, coaching and people performance management, as well as on-going customer research.
When you succeed...
Our philosophy is to do everything in our power to have your business and your team be as effective as they can be – because when you succeed, we succeed!
What is the loyalty zone?
It’s the place to be. The aim, nirvana, the optimum. It’s where you achieve maximum appreciation.
If your teams are in ‘the zone’, they are giving you their very best efforts and deliver 10 out of 10 experiences for your customers every time. We train your teams to be the very best they can be, or train you to coach your teams to do so.
If your leaders are in ‘the zone’, they will know exactly how to get continued improvement from their teams and drive more sales revenue. We equip your leaders with coaching tools to build successful teams.
Our incredible team
Who are we? A passionate team with diverse backgrounds and a single focus – 10/10 or Nothing!
Craig CherryCraig is the Managing Director and founder of The Loyalty Zone and has 25 years experience in improving business productivity. His award-winning 'Leaders as Coaches' training program has been run in 28 countries and translated into 11 languages. He has achieved significant success with his sales and service programs.
‘Satisfaction’ is not enough. It must stand out.
Who do we work with, what do they say?
We love what we do. But it’s more important that our clients love what we do, so here’s what they have said