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Craig Cherry

What Amusement Parks, Traffic Lights and Customer Service Have in Common

by Craig Cherry

I’ve been thinking a lot lately about waiting – not the time itself, but the experience of it. Because the truth is, the same five minutes can feel different, depending entirely on how it’s handled. And once you see it, you can’t unsee it. Amusement parks, traffic lights and customer service all run on the same psychology.…

The Courage to Be Curious:

by Craig Cherry

“In school, we’re rewarded for having the answer, not for asking a good question,” Warren Berger writes. And he’s right. Kids start off asking endless “why” and “what if” questions… until slowly that curiosity gets replaced with the fear of looking like we don’t know. But here’s the truth most adults forget: real learning starts with…

Presence Is The First Step Of Service

by Craig Cherry

Presence is the first step of service because you can’t help someone you haven’t noticed. I recently stayed in a hotel and had dinner in the restaurant, walking in and stopping at the “Please wait to be seated” sign. I stood there and waited. And waited. Eventually, a staff member who was setting some tables noticed me…

Willpower Isn’t the Problem

by Craig Cherry

I love games. I play Monopoly Deal with my wife every morning – even though she somehow gets every good card and I get absolutely nothing 😂. If I could, I’d play pickleball every day. If you ask me to play some backyard cricket or ping pong, I’ll say yes before you finish the sentence.…

A Lesson In Complete Customer Experience

by Craig Cherry

Peppers Silo Hotel in Launceston is a ten‑out‑of‑ten experience from the moment you arrive to the moment you leave. No “it was good, but…” No compensating for one weak spot with another strength. Just excellence, end to end. My wife and I drive two hours from Hobart to stay there, and it’s worth it every…

Research Is The Reality Check We All Need

by Craig Cherry

In business, research has become my thing. It’s what I bring into an organisation to fuel the transformation that happens through my training and coaching. But lately I’ve started bringing it into my personal life through the local organisation that I’m involved in, and I’ve realised something big: research is the reality check we all…

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The Three Circles That Drive 10/10

May 11, 2026 By Craig Cherry

Delivering 10/10 isn’t about being perfect – it’s about knowing where you can grow. Our three‑circle model of empathy, self‑awareness and connection shows you exactly that. Strengthen one circle and the whole experience improves helping you deliver 10/10, in your work and even your personal relationships. Last month, during a workshop I handed out the…

Maintain Employee Loyalty [Frequency of Interaction]

July 18, 2022 By Craig Cherry

In last week’s article, Good Finding – looking for the good I discussed my feedback model and the importance of looking for the positive more than the negative and to also praise effort. There’s another part to this story which you may have heard before, but I believe it’s important to revisit. When I was a…

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