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Craig Cherry

The Power of Appreciation: 5 Benefits of Rewarding Loyal Customers

by Craig Cherry

In today’s fiercely competitive business landscape, attracting and retaining customers is more challenging than ever. Customers have a plethora of choices at their fingertips, and their loyalty is often swayed by various factors, including price, quality, and convenience. In such an environment, businesses that prioritise rewarding loyal customers stand to gain numerous advantages. Let’s explore…

STOP IT!

by Craig Cherry

How come you can get a better deal being a new customer with many companies than if you were an existing customer, even a long-term loyal customer. Last week I went to my gas companies’ website to order more, and I immediately noticed that the offers they were making to new customers had significant discounts…

Audience Engagement

by Craig Cherry

I’m used to being in front of people, in front of an audience as a speaker or as a presenter or a workshop/training facilitator, I don’t get very nervous because I know my stuff and I guess, I’m in my sweet spot. Recently, however I decided to join the local theatre company, after my daughter…

From Trash to Treasure

by Craig Cherry

In this week’s article I wanted to acknowledge my wife. As I mentioned in my previous article  One Man Three Lives my wife creates art yet after watching Arnold, she noticed her glass ceiling and the limits she placed on herself in being an artist. She has transformed her mindset and has been taking actions consistent…

Why Is Discretionary Income Important in Relation to Customer Loyalty?

by Craig Cherry

I was interviewed on radio last week about the impact of companies like Spotify putting up their prices, it led to an interesting conversation about discretionary income. I first really got to understand discretionary income when I worked at NZ lotteries many years ago. We carefully followed this as we knew that if a blockbuster…

What Is The Point Of Asking For Feedback, Then Rejecting It?

by Craig Cherry

I was recently asked to leave a review for some clothing I bought. You went into a draw for $100.00. I filled my form saying how much I liked the product and that the service was so slow if it wasn’t for the fact that I was doing a pick-up of an online order I…

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How To Sharpen Your Customer Service Edge In 2023

January 23, 2023 By Craig Cherry

Reading this article will tell you exactly what actions you need to take to sharpen your customer service edge. As a Customer Loyalty Expert, Speaker, Trainer, Coach and Business Mentor I am often asked by people what are the top 5 actions to ensure delivery of customer service excellence. Here are 5 great actions you…

Giving Feedback: Catching People Doing Something Right

February 7, 2020 By The Loyalty Zone

Hearing the words “Can I give you some feedback?” can send us into a panic. This is because when we receive feedback, it’s usually when things are going wrong. I’m certain you can recall many times in your career where you have been given feedback in some form, whether positive, negative or constructive.  The intention…

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