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Craig Cherry

Customer Loyalty – It’s 10 out of 10 or Nothing

by Craig Cherry

As a Customer Loyalty Expert, Speaker, Trainer, Coach, Business Mentor and Mentor at Thought Leaders Business School where one of our values is to ‘Do work you love, with people you like, the way you want’ it would be remiss of me not to take the opportunity to give a shout out to CUB.CLUB Australia’s members…

Standing In The Shoes Of The Customer Creates Great Customer Loyalty

by Craig Cherry

From the moment you interact with a business, there are multiple touchpoints that occur.  These touchpoints are called ‘moments of truth.’ Moments of truth are interactions that occur that leave a lasting positive or negative impression on a customer.  If you think about an airline for example: you arrive at the airport, check-in, go to…

Don’t Forget The People Side Of The Experience

by Craig Cherry

As a matter of interest this week, I decided to visit a local shopping center that had just spent millions and millions of dollars upgrading not just one or two stores but the entire shopping center. I had heard conversations from other people in our community that the end result was fabulous, and they were…

Training That Changes Behaviour Back On The Job

by Craig Cherry

I’m happy to say I’ve been nice and busy working in-house with some of my great clients over the last weeks. While doing this one of my pet topics has come up again for discussion – how companies are doing their induction training and what’s the best way. What I find is there is not a lot…

My Mother

by Craig Cherry

Last week I flew home to New Zealand to spend time with my mother who over the last few months has deteriorated very quickly both mentally and physically, due to advanced Parkinson’s disease. Only a few months ago, she was living in her own apartment within a care facility and now she requires  24-hour care.…

Business Decisions Must Be Made On Statistically Valid Data

by Craig Cherry

In last week’s article we delved deeper into Statistically Valid Data, Data You Can Trust and looked at different examples as to why it is a critical tool that enables us to make good business decisions based on good profit and customer loyalty. This week we are going to sift through more information, segmentation and…

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How Do You Reward Your Customers?

February 22, 2022 By Craig Cherry

In my article last week I discussed warranties and what’s the right thing to do when they expire. Since then, I have had many questions put forward to me around Gift Cards and Vouchers. Again, It’s a Tough One or is it! So, I decided to research the Australian Consumer Law – New Gift Card Laws…

Seven Ways to Boost your Communication and Influence with Customers

October 11, 2019 By The Loyalty Zone

Why do you want better communication and more influence? For your business to thrive, every member of your team across all customer touch points must be able to communicate and influence effectively.  This is easier said than done as most staff members are not provided with the training, tools, or effective models for interacting with…

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