The Loyalty Zone

Natural motivation is the outcome of doing something you really like to do. You can stay motivated for long periods of time, and time passes by very quickly. Each of us has our own passions and interests, we don’t need encouragement to get motivated as we are energised naturally. For me, I don’t need to […]

As leaders, giving feedback and is critical to enhancing performance with staff. People want to know how they can improve and that they are doing a good job. The same can be said for leaders.  In their article ‘Being a great leader means giving and receiving feedback’, Jack Zenger and Joseph Folkman researched over 50,000 executives, […]

When companies don’t understand the difference between good and bad profits, growth suffers, and you lose customers. Bad profits are those profits that might increase revenue but at the expense of the customer.  Whenever customers feel misled, mistreated, ignored or coerced, the result is a bad profit. Essentially, it means that the company takes value […]

For many leaders, their motivations are different from the teams they lead. Leaders want to lead, they push themselves out of their comfort zones, to be stretched, to learn and grow, that is their mentality.  Their team will think differently and have other motivations. Some will be motivated to progress their careers and others are […]

Price is often the primary consideration when customers make a purchase, but cutting prices isn’t the best way to stand out from your competition. In a recent blog post, we talked about getting stuck into a price trap cycle. This is when businesses slash prices and offer discounts and deals in an effort to stand […]

Why do you want better communication and more influence? For your business to thrive, every member of your team across all customer touch points must be able to communicate and influence effectively.  This is easier said than done as most staff members are not provided with the training, tools, or effective models for interacting with […]