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Why Do Girls Make The Best Kebabs?

Businesses Can’t Afford NOT To Answer The Phone

You can’t ‘DO’ an apology – will we ever trust Qantas again?

Maintain Employee Loyalty [Frequency of Interaction]

Are you Listening to the Needs of your Customer?

How do we maintain Customer Loyalty when the way we do business has changed?

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Re-Opening For Success, Why Will Your Customers’ Re-Choose You And Your Business

August 19, 2021 By Craig Cherry

Re-opening requires more than a return to normal, business will still need to address the changes to economic activity, changing cultural norms, societal values and behaviours. To re-open and to out manoeuvre uncertainty also requires a program of reinvention as stated by Accenture in 5 Priorities to help reopen and reinvent your business Right now,…

Good Profit vs Bad Profit

August 4, 2020 By Craig Cherry

When companies don’t understand the difference between good and bad profits, growth suffers, and you lose customers, thus recurring revenue. What is bad profit? Fred Reichheld in his book The Ultimate Question says “Whenever the customer feels misled, mistreated, ignored, or coerced, profits from customers are bad. Bad profits come from unfair or misleading pricing.…

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