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When I ask business owners what it is that they are selling, I am always told about their product or service. Unfortunately, most businesses make the mistake of thinking that if they have a good product or provide a good professional service it is enough, customer loyalty research however clearly shows that it is not…
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As Warren Buffet says, “Price is what you pay; value is what you get”. Reading this article will tell you how you can improve your value position Instead of customers only being concerned with price. You do this ensuring they experience value with the experience they have when they purchase the product or service you…
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Re-opening requires more than a return to normal, business will still need to address the changes to economic activity, changing cultural norms, societal values and behaviours. To re-open and to out manoeuvre uncertainty also requires a program of reinvention as stated by Accenture in 5 Priorities to help reopen and reinvent your business Right now,…
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Reading this article will tell you the next steps to improve your employee engagement now that you have implemented your employee research program. If you have not researched your team I strongly recommend you read my last article 5 Actions To Discover Your Employee Engagement. 1. Workshop Research Findings With The Total Team Given there is…
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Reading this article will tell you exactly what actions you need to take to discover what your teams engagement level is. I have included a case study to highlight the information that is available to you if your take these critical actions. 1. Why It Is Important To Have A Highly Engaged Team? If we…
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If you’re like most people, you’re probably keeping tabs on your favourite team and statistics. What’s surprising is that if you look closely, you can actually learn powerful business lessons from the weekend’s action. Here’s five reasons why you do actually want to read the sports section to improve your business. 1. Sport Teaches Us…
