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In today’s fiercely competitive business landscape, attracting and retaining customers is more challenging than ever. Customers have a plethora of choices at their fingertips, and their loyalty is often swayed by various factors, including price, quality, and convenience. In such an environment, businesses that prioritise rewarding loyal customers stand to gain numerous advantages. Let’s explore…
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How come you can get a better deal being a new customer with many companies than if you were an existing customer, even a long-term loyal customer. Last week I went to my gas companies’ website to order more, and I immediately noticed that the offers they were making to new customers had significant discounts…
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I’m used to being in front of people, in front of an audience as a speaker or as a presenter or a workshop/training facilitator, I don’t get very nervous because I know my stuff and I guess, I’m in my sweet spot. Recently, however I decided to join the local theatre company, after my daughter…
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In this week’s article I wanted to acknowledge my wife. As I mentioned in my previous article One Man Three Lives my wife creates art yet after watching Arnold, she noticed her glass ceiling and the limits she placed on herself in being an artist. She has transformed her mindset and has been taking actions consistent…
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I was interviewed on radio last week about the impact of companies like Spotify putting up their prices, it led to an interesting conversation about discretionary income. I first really got to understand discretionary income when I worked at NZ lotteries many years ago. We carefully followed this as we knew that if a blockbuster…
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I was recently asked to leave a review for some clothing I bought. You went into a draw for $100.00. I filled my form saying how much I liked the product and that the service was so slow if it wasn’t for the fact that I was doing a pick-up of an online order I…
