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Ten Ways to Stand out in Price-Driven Market

by The Loyalty Zone

The price trap and why you should avoid it Have you ever heard of the price trap? It’s a dilemma that most business owners have to grapple with as they try to stand out in the marketplace. And who can blame us? Most economists spell doom for our economy; buyer confidence is low; layoffs are…

Get in the Zone: Growing Your Business the Smart Way-

by The Loyalty Zone

Barak Obama’s election as the first black President of the United States is a story about getting in the zone. His campaign was predicted to fail, and the experts claimed that the United States would see its first female president in the form of Hilary Clinton. Then something happened to Obama’s campaign that changed everything.…

Five Reasons You Should Be Reading the Sports Section

by The Loyalty Zone

If you’re like most people, you’re probably keeping tabs on your favourite team and statistics.  What’s surprising is that if you look closely, you can actually learn powerful business lessons from the weekend’s action.  This post will show you the five reasons why you do actually want to read the sports section to improve your…

Staff Loyalty: Your Secret Ingredient for Success

by The Loyalty Zone

Have you ever walked into a store and seen a teenager at the register? What image comes into mind? Unfortunately, it’s far from inspiring. You might see eyes drooping; no smile; saying the right things but not really meaning it; maybe even checking their phones for messages; counting down the hours. It’s a sight we…

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Give Your Customers a 10/10 Experience

December 13, 2019 By The Loyalty Zone

Businesses can provide exceptional customer experiences when they put themselves in the world of the customer. Recently I travelled to the US to deliver a course and had two connecting flights in Sydney and Hawaii before reaching the final destination in Seattle. While I checked in, the airline staff member discovered I did not have…

What Are Your Customers Saying About You?

January 14, 2020 By The Loyalty Zone

The concept of “10 out of 10 or nothing” is about doing something perfectly. It’s not just an empty saying. It’s a focus, a belief, a way of living, and a way of operating your business. One of the first steps to deliver a 10 out of 10 service is to research your customers and…

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