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Get in the Zone: Growing Your Business the Smart Way-

by The Loyalty Zone

Barak Obama’s election as the first black President of the United States is a story about getting in the zone. His campaign was predicted to fail, and the experts claimed that the United States would see its first female president in the form of Hilary Clinton. Then something happened to Obama’s campaign that changed everything.…

Five Reasons You Should Be Reading the Sports Section

by The Loyalty Zone

If you’re like most people, you’re probably keeping tabs on your favourite team and statistics.  What’s surprising is that if you look closely, you can actually learn powerful business lessons from the weekend’s action.  This post will show you the five reasons why you do actually want to read the sports section to improve your…

Staff Loyalty: Your Secret Ingredient for Success

by The Loyalty Zone

Have you ever walked into a store and seen a teenager at the register? What image comes into mind? Unfortunately, it’s far from inspiring. You might see eyes drooping; no smile; saying the right things but not really meaning it; maybe even checking their phones for messages; counting down the hours. It’s a sight we…

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Price Gouging

August 3, 2021 By Craig Cherry

COVID has greatly impacted the financial health of most businesses and I appreciate business owners are trying to stay afloat during this time but it would seem that many of the bigger organisations have forgotten, “When times are tough it is customer loyalty – word of mouth referrals and repeat business that will impact the…

Do Your Team Feel Appreciated?

March 18, 2021 By Craig Cherry

Yesterday, I was running a workshop for one of my clients to present all of their results from their latest round of customer research to the team – including the customer feedback. I always present to the leaders first and then I have a one-hour session with the front-line team members. Yesterday we did two…

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