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Training That Changes Behaviour Back On The Job

by Craig Cherry

I’m happy to say I’ve been nice and busy working in-house with some of my great clients over the last weeks. While doing this one of my pet topics has come up again for discussion – how companies are doing their induction training and what’s the best way. What I find is there is not a lot…

My Mother

by Craig Cherry

Last week I flew home to New Zealand to spend time with my mother who over the last few months has deteriorated very quickly both mentally and physically, due to advanced Parkinson’s disease. Only a few months ago, she was living in her own apartment within a care facility and now she requires  24-hour care.…

Business Decisions Must Be Made On Statistically Valid Data

by Craig Cherry

In last week’s article we delved deeper into Statistically Valid Data, Data You Can Trust and looked at different examples as to why it is a critical tool that enables us to make good business decisions based on good profit and customer loyalty. This week we are going to sift through more information, segmentation and…

Statistically Valid Data, Data You Can Trust

by Craig Cherry

In my last article How Do You Reward Your Customers I spoke about two key elements of customer loyalty which underpin the foundation of your customer experience. Rewarding not punishing your customers – Comes back to being in the world of your customer and doing nice things for them. When we do this, our customers…

How Do You Reward Your Customers?

by Craig Cherry

In my article last week I discussed warranties and what’s the right thing to do when they expire. Since then, I have had many questions put forward to me around Gift Cards and Vouchers. Again, It’s a Tough One or is it! So, I decided to research the Australian Consumer Law – New Gift Card Laws…

Warranties, What’s The Right Thing To Do When They Expire. A Tough One!

by Craig Cherry

I was recently asked my opinion about warranties, especially what’s the right thing to do when they expire. A tough one! Then as often happens the next day we had to return a used scooter we had bought from a local store, out of warranty. The store did not question our complaint with its ride,…

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10 Major Steps to Successful Recruitment – Step One – Defining Your Needs

May 5, 2021 By Craig Cherry

I am often asked by my clients when approached about my coaching and training programs WHY they have so many concerns about individuals on their team. They mention that they are always recruiting, that they spend hours – when in fact they don’t, they often recruit family members of current staff and when I ask…

Business Decisions Must Be Made On Statistically Valid Data

March 9, 2022 By Craig Cherry

In last week’s article we delved deeper into Statistically Valid Data, Data You Can Trust and looked at different examples as to why it is a critical tool that enables us to make good business decisions based on good profit and customer loyalty. This week we are going to sift through more information, segmentation and…

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