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Make It EASY To Do Business With You

by Craig Cherry

As a Customer Loyalty expert, I harp on about the customer experience. I spend a lot of time talking about the customers feelings and how each interaction directly impacts how they feel. I also spend a lot of time talking about the difference you can make to each of your customers, and I am often…

Nobody cares how much you know, until they know how much you care

by Craig Cherry

Like many people, we recently had to go into quarantine as we recently moved interstate, and as much as this is something you don’t really want to do it, you just have no choice. What has surprised me the most about this experience is the level of care that has come from Tasmanian Health and…

How Do You Attract The Best Possible Person When They Have A Multitude Of Positions To Apply For?

by Craig Cherry

With the COVID restrictions easing and businesses able to re-open, the biggest concern I am hearing from my clients at the moment is the challenges they are facing to find, recruit and retain their core staff. With many businesses re-opening at once, it is no surprise each business is competing for a smaller pool of…

The Keys To Keep Your Customers Coming Back

by Craig Cherry

Businesses re-opening after lengthy lockdowns, will need to address the changes to economic activity, changing cultural norms, societal values and behaviours bought on by the COVID pandemic. But there’s more to it than that – keeping your customers at the center of your business – it’s more important now than ever before. Put yourself in…

Customer Service – Its all about timing not just actions

by Craig Cherry

When we talk about customer service, we often forget about when the best time is to greet people and farewell. We talk about, greetings and farewells and asking questions but what’s not really discussed in detail is timing. For example, when do you greet someone? When is the right time to greet someone? If you…

Do You Know HOW Your Customers WANT To Be SOLD To?

by Craig Cherry

It’s 10/10 or Nothing! A lot of companies bring in sales trainers to upskill their team and teach new sales techniques and not to say that there is a lot of validity to this , but I often think about one thing and that is – how do they know what to train, has the…

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Developing Service Standards

January 30, 2020 By The Loyalty Zone

There is a science and an art to developing service standards. Customer experience is largely subjective and based on feelings. This means that you can’t be too prescriptive and specific with your service standards, because they will sound artificial and scripted. And you can’t make them too loose and vague, because they won’t be useful…

Customer Loyalty – It’s 10 out of 10 or Nothing

May 17, 2022 By Craig Cherry

As a Customer Loyalty Expert, Speaker, Trainer, Coach, Business Mentor and Mentor at Thought Leaders Business School where one of our values is to ‘Do work you love, with people you like, the way you want’ it would be remiss of me not to take the opportunity to give a shout out to CUB.CLUB Australia’s members…

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