• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to footer navigation
  • +61 3 8822 3383
  • [email protected]
  • Facebook
  • Instagram
  • LinkedIn
  • YouTube
The Loyalty Zone

The Loyalty Zone

  • Home
  • What we do
  • Media
    • Radio
  • Blog
  • Our Clients
  • About Us
    • Meet the team
  • Contact

Reward Customer Loyalty

by The Loyalty Zone

If you’re a loyal customer, you’re often on a worse deal than a new customer. 

You only have to check your letterbox or answer the front door and you will be offered a better rate than the one you are currently on.

You may even contact the current company you’re with and ask for a better deal, it usually works, and if not, you’ll find a better deal elsewhere.

In her 2018 Forbes article, Jia Wertz discusses the marketing efforts and money that is spent on driving traffic to business can cost five times more to attract a new customer, than it does to retain an existing one.

Knowing this, it makes sense for businesses to focus more efforts on rewarding loyal customers.  

Businesses that provide value know that their customers will keep coming back. These customers tell their friends and family to also do business with you, they become your promoters and create good profit for the company.

For me, I’m loyal to an airline in Australia. Airlines provide great loyalty programs, it’s big business for them and aspirational too. Airlines know the numbers and that it will pay off. It’s not just a fancy card and great lounges, it comes with much more benefits than that. I may not always get a perfect experience on every flight but I know I will be well looked after and that my customer loyalty is valued.

How are you rewarding your loyal customers?

LinkedInSharePinTweet

Primary Sidebar

Newsletter Signup

Get the latest news, events and announcements straight to your inbox.

Good Profit vs Bad Profit

August 4, 2020 By Craig Cherry

When companies don’t understand the difference between good and bad profits, growth suffers, and you lose customers, thus recurring revenue. What is bad profit? Fred Reichheld in his book The Ultimate Question says “Whenever the customer feels misled, mistreated, ignored, or coerced, profits from customers are bad. Bad profits come from unfair or misleading pricing.…

10 Actions To Implement A Customer Loyalty Research Program

September 28, 2020 By Craig Cherry

How to implement a customer loyalty research program that drives repeat business. When we refer to the term ‘repeat business’ we are referring to your loyal customers. Loyal customers are those customers who actively return to do repeat business with you and who promote you to their friends and colleagues. Reading this article will tell…

Footer

The Loyalty Zone Australia

Address: 26 Somerville Street
Sorell TAS 7172 Australia
Phone: +61 3 8822 3383
Email: [email protected]

  • Facebook
  • Instagram
  • LinkedIn
  • YouTube

The Loyalty Zone USA

Address: 21603 N Backus Dr
Maricopa, Arizona 85138
Phone: +1 602 585 2276
Email: [email protected]

Get in touch

Our mission is to get your business in the zone.
​Contact us and let us know how we can help.

Contact Us

Newsletter Signup

Get the latest news, events and announcements straight to your inbox.

© 2023 The Loyalty Zone · Privacy Policy · Website by JB Studio 360

  • Home
  • Blog
  • Contact