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My Mother

by Craig Cherry

Last week I flew home to New Zealand to spend time with my mother who over the last few months has deteriorated very quickly both mentally and physically, due to advanced Parkinson’s disease. Only a few months ago, she was living in her own apartment within a care facility and now she requires  24-hour care.…

Aces In The Right Places

by Craig Cherry

It’s 10/10 or Nothing! Last week I was speaking with a hospitality client about an experience they had with a new staff member. They had positioned her on the register on a Saturday night, their busiest night of the week. Consequently, it didn’t go well. Her speed was slow, the queue was really long, and…

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The Value of Group Interviews

June 11, 2021 By Craig Cherry

In my experience not many companies consider doing group interviews as a viable option as part of their recruitment strategy. When I ask them why I am frequently told that the thought of running a group interview, seems too hard to organise and I don’t have time, or the skills do run it. I can’t…

The Voice of the Customer Survey, the three customer zones.

Why Voice of Customer Survey Dismay is Costing You Money

July 24, 2020 By Craig Cherry

If you were to ask a room full of CEOs “How many of you use a voice of customer survey to learn what your customers are saying about you”? In this article, I’m going to tell you what they say. And the answer may shock you. Most of us do not use a proven methodology…

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