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The Loyalty Zone

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#addvalue

How 10/10 Customer Service and Product Awareness Can Drive HUGE Revenue Increases In Your Business

by Craig Cherry

Recently, I was back in the US presenting the results of their customer loyalty research to senior management and their teams. These guys are absolutely committed to driving revenue through customer loyalty research. They are now achieving an amazing +77 NPS (Net Promoter Score). The main focus when visiting and working with this company is…

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If In Doubt, Communicate.

June 18, 2026 By Leeanne Dick

If in doubt, communicate. It’s a rule I wish more businesses would take seriously because communication is about morethan information, it’s about respect. Especially when you’re delivering bad news, it’s alwaysbetter for your customers to hear it from you first so they don’t feel blindsided. That one principlewould have made all the difference in what…

Fired Up, Ready To Go!

April 17, 2024 By Craig Cherry

Barak Obama’s election as the first black President of the United States is a story about getting in the zone. His campaign was predicted to fail, and the experts claimed that the United States would see its first female president in the form of Hilary Clinton. Then something happened to Obama’s campaign that changed everything.…

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