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audienceengagement

Audience Engagement

by Craig Cherry

I’m used to being in front of people, in front of an audience as a speaker or as a presenter or a workshop/training facilitator, I don’t get very nervous because I know my stuff and I guess, I’m in my sweet spot. Recently, however I decided to join the local theatre company, after my daughter…

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The Keys To Keep Your Customers Coming Back

October 31, 2021 By Craig Cherry

Businesses re-opening after lengthy lockdowns, will need to address the changes to economic activity, changing cultural norms, societal values and behaviours bought on by the COVID pandemic. But there’s more to it than that – keeping your customers at the center of your business – it’s more important now than ever before. Put yourself in…

Loyalty and Rewards

November 22, 2023 By Craig Cherry

In this week’s article I wanted to discuss ways in which we reward loyalty within our businesses and what works and what doesn’t. It Starts With Data. Many businesses I work with find that when they commit to customer loyalty research that they do not in fact have data to hand over before the research…

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