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#customerappreciation

Above the Line, Below the Line.

by Craig Cherry

We all have our toolbox, right? Without fail in every workshop with every client I lead a conversation ‘Above The Line, Below The Line’ or ‘Victor over Victim’. It is one of my most powerful models in my toolbox and my intention is to create a listening of Ownership, Accountability and Responsibility as I deliver their…

Price Is What You Pay. Value Is What You Get.

by Craig Cherry

Over the last few week’s I’ve been doing a lot of research around solar for our home. Once I completed my research, I then moved onto getting four different quotes. Two of which were referred from an expert, who writes about solar and all the lessons that you need to learn. I actually went on…

Variation Is The Key To Gaining Customer Appreciation

by Craig Cherry

I often talk about the impact of variation on the customer. My last blog looked at Specsavers a company that I experience as having very good systems and training and one that has low variation. Coles supermarket is a great example. They provide lots of ways you can finalise your purchase with them, you can…

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Stick Behind the Value of Your Products

October 18, 2019 By The Loyalty Zone

Price is often the primary consideration when customers make a purchase, but cutting prices isn’t the best way to stand out from your competition. In a recent blog post, we talked about getting stuck into a price trap cycle. This is when businesses slash prices and offer discounts and deals in an effort to stand…

Adults Are Children In BIG Bodies

November 9, 2022 By Craig Cherry

One of the greatest pieces of advice I had ever been given is to remember that adults are children in big bodies. What does that mean to me? Like children they need boundaries, they need structure, they like positive feedback. I can’t remember who told me to be honest, but I’ve never forgotten this distinction…

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