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What Amusement Parks, Traffic Lights and Customer Service Have in Common

by Craig Cherry

I’ve been thinking a lot lately about waiting – not the time itself, but the experience of it. Because the truth is, the same five minutes can feel different, depending entirely on how it’s handled. And once you see it, you can’t unsee it. Amusement parks, traffic lights and customer service all run on the same psychology.…

Near Enough Is Never Good Enough

by Leeanne Dick

In every organisation, there’s a momentwhere you realise that “near enough is good enough” has quietly become the norm. I saw it firsthand in the theatre company I’m involved with. For years, productions were rated as “fine.” The audience weren’t unhappy – but they weren’t rushing out to tell their friends either. And some people…

Presence Is The First Step Of Service

by Craig Cherry

Presence is the first step of service because you can’t help someone you haven’t noticed. I recently stayed in a hotel and had dinner in the restaurant, walking in and stopping at the “Please wait to be seated” sign. I stood there and waited. And waited. Eventually, a staff member who was setting some tables noticed me…

A Lesson In Complete Customer Experience

by Craig Cherry

Peppers Silo Hotel in Launceston is a ten‑out‑of‑ten experience from the moment you arrive to the moment you leave. No “it was good, but…” No compensating for one weak spot with another strength. Just excellence, end to end. My wife and I drive two hours from Hobart to stay there, and it’s worth it every…

Research Is The Reality Check We All Need

by Craig Cherry

In business, research has become my thing. It’s what I bring into an organisation to fuel the transformation that happens through my training and coaching. But lately I’ve started bringing it into my personal life through the local organisation that I’m involved in, and I’ve realised something big: research is the reality check we all…

The Three Circles That Drive 10/10

by Craig Cherry

Delivering 10/10 isn’t about being perfect – it’s about knowing where you can grow. Our three‑circle model of empathy, self‑awareness and connection shows you exactly that. Strengthen one circle and the whole experience improves helping you deliver 10/10, in your work and even your personal relationships. Last month, during a workshop I handed out the…

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Price Relates To The Experience Of Value

October 30, 2020 By Craig Cherry

As Warren Buffet says, “Price is what you pay; value is what you get”. Reading this article will tell you how you can improve your value position Instead of customers only being concerned with price. You do this ensuring they experience value with the experience they have when they purchase the product or service you…

Variation

October 20, 2023 By Craig Cherry

Variation is top of mind for me this week. I know I have discussed variation in other articles, but it just always flaws me the level to which it consistently shows up everywhere. More importantly, the variation that shows up within the same organisation. I am home from a 3-week working trip in the US.…

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