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In today’s fiercely competitive business landscape, attracting and retaining customers is more challenging than ever. Customers have a plethora of choices at their fingertips, and their loyalty is often swayed by various factors, including price, quality, and convenience. In such an environment, businesses that prioritise rewarding loyal customers stand to gain numerous advantages. Let’s explore…
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How come you can get a better deal being a new customer with many companies than if you were an existing customer, even a long-term loyal customer. Last week I went to my gas companies’ website to order more, and I immediately noticed that the offers they were making to new customers had significant discounts…
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I was interviewed on radio last week about the impact of companies like Spotify putting up their prices, it led to an interesting conversation about discretionary income. I first really got to understand discretionary income when I worked at NZ lotteries many years ago. We carefully followed this as we knew that if a blockbuster…
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I was recently asked to leave a review for some clothing I bought. You went into a draw for $100.00. I filled my form saying how much I liked the product and that the service was so slow if it wasn’t for the fact that I was doing a pick-up of an online order I…
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In this week’s article I wanted to discuss success and why it is critical to spend as much time understanding why an intended outcome was successful as we tend to do when something fails. As I mentioned in a previous article One Man Three Lifetimes one of the things we do in our research is…
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In this week’s article I want to share an experience I had this week with Qantas at the Perth airport. Driving to the airport I remembered I had read on Facebook (I think, but don’t quote me) that Qantas are now weighing all passenger’s carry-on luggage for extra weight. I hadn’t experienced this in Melbourne…
