Last week when working with a hospitality client the rising cost of living and impact on many businesses that all fall into the discretionary income market came up for discussion. With companies like Booktopia, Angus and Robertson, Carls Junior etc going out of business because peoples spending has reduced or no longer exists. ASIC’s latest…
Discretionary Income
Why Is Discretionary Income Important in Relation to Customer Loyalty?
I was interviewed on radio last week about the impact of companies like Spotify putting up their prices, it led to an interesting conversation about discretionary income. I first really got to understand discretionary income when I worked at NZ lotteries many years ago. We carefully followed this as we knew that if a blockbuster…


