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Discretionary Income

Every Business In The Discretionary Income Market Is Currently Fighting For Their Share

by Craig Cherry

Last week when working with a hospitality client the rising cost of living and impact on many businesses that all fall into the discretionary income market came up for discussion. With companies like Booktopia, Angus and Robertson, Carls Junior etc going out of business because peoples spending has reduced or no longer exists. ASIC’s latest…

Why Is Discretionary Income Important in Relation to Customer Loyalty?

by Craig Cherry

I was interviewed on radio last week about the impact of companies like Spotify putting up their prices, it led to an interesting conversation about discretionary income. I first really got to understand discretionary income when I worked at NZ lotteries many years ago. We carefully followed this as we knew that if a blockbuster…

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Work Life Balance, What Parts Of Your Life Changed In 2020 For The Better?

December 8, 2020 By Craig Cherry

Like many business people, I was always in the challenge of having to balance my work time with my family time. And if I look back now, I have to admit I was deluding myself that I was getting this right. I run a successful consultancy and I spent a big portion of my working…

Motivation

November 9, 2019 By The Loyalty Zone

Natural motivation is the outcome of doing something you really like to do. You can stay motivated for long periods of time, and time passes by very quickly. Each of us has our own passions and interests, we don’t need encouragement to get motivated as we are energised naturally. For me, I don’t need to…

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