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How To Measure the Impact of Customer Service Training

by Craig Cherry

Customer service training is more than a one-time session, it’s a long-term investment in your people, your customers, and your business. But how do you know if it’s actually working? At The Loyalty Zone, we believe the effectiveness of any customer service training program must be evaluated with clarity, intention, and ongoing reflection. Here’s how…

How To Identify If Training Is Really Needed And If So, What There Is To Train?

by Craig Cherry

In last week’s article we discussed Training and Why is it so difficult to get quality training done? In this article I promised to drill down on how to identify if training is really needed and if so, what there is to train, in the training industry we call this Analysing Performance. When we analyse performance…

Why Is It So Difficult To Get Quality Training Done?

by Craig Cherry

It seems to me that too many businesses consider training to be an ad hoc exercise; it is only considered when onboarding a new employee or introducing new policy or procedures. Even then many companies have no documented system of onboarding new employees, its often a tell session which is not how the majority of…

Don’t Shoot The Messenger!

by Craig Cherry

In this article, I wanted to take a moment to discuss something I find really concerning. Lately it would seem everywhere I go many businesses have signs up about being polite to staff and being respectful to other customers – this is even included in airline safety procedures. Bit sad! What’s going on our society…

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Good Profit vs Bad Profit

August 4, 2020 By Craig Cherry

When companies don’t understand the difference between good and bad profits, growth suffers, and you lose customers, thus recurring revenue. What is bad profit? Fred Reichheld in his book The Ultimate Question says “Whenever the customer feels misled, mistreated, ignored, or coerced, profits from customers are bad. Bad profits come from unfair or misleading pricing.…

Enhance Customer Loyalty Through Meaningful Moments

July 19, 2025 By Craig Cherry

In this article I wanted to revisit the importance of the customers experience across all touchpoints, each stage of their interactions with your business. From the moment you interact with a business, there are multiple touchpoints that occur. These touchpoints I refer to as ‘moments of truth’. ‘Moments of truth’ are the interactions that occur that…

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