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Today’s challenge of being present

by Craig Cherry

In this week’s article I wanted to discuss today’s challenge of being present. Devices like smartphones can impact people’s ability to be present in a number of ways, including:  Even when a smartphone is turned off, its presence can reduce cognitive capacity and impair cognitive functioning. This can lead to slower work speeds and reduced ability…

Lights Camera Action!

by Craig Cherry

One of the most challenging aspects of promoting your services is knowing exactly what you do and how to engage prospective clients. As a speaker, I regularly present to CEO’s, Companies and Business Groups in Australia and world-wide. Often when I am speaking or presentating I am filmed or photographed from a distance and the…

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The Hitman Approach to Service Success

April 23, 2026 By Craig Cherry

“10 out of 10 service” sounds simple. Deliver the same great experience every time, right? But the uncomfortable truth is that 10/10 isn’t a fixed standard, it’s a moving target. If you don’t learn to adapt your approach to each customer, you’ll miss the mark entirely. There’s a great example of this in the movie…

Variation Is The Key To Gaining Customer Appreciation

February 22, 2023 By Craig Cherry

I often talk about the impact of variation on the customer. My last blog looked at Specsavers a company that I experience as having very good systems and training and one that has low variation. Coles supermarket is a great example. They provide lots of ways you can finalise your purchase with them, you can…

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