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Working Together To Build Customer Loyalty Within Your Shopping District

by Craig Cherry

We hear a lot about the need for consumers to support local businesses; shopping with them and purchasing from them, especially in these tough times. My question is, what are businesses doing in local areas like small towns, communities and shopping districts to create customer loyalty to the total shopping area? Are they working together…

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Moments Of Truth – leave a lasting positive impression on your customers

February 2, 2023 By Craig Cherry

During the last two weeks, I’ve stayed in two new hotels owned by a major hotel chain, possibly the largest hotel chain in the country, if not the world. My overall experience in each hotel was extremely different, highlighting the variation in staff training, on-job coaching and customer service standards. Clearly there has been a…

Standing In The Shoes Of The Customer Creates Great Customer Loyalty

May 10, 2022 By Craig Cherry

From the moment you interact with a business, there are multiple touchpoints that occur.  These touchpoints are called ‘moments of truth.’ Moments of truth are interactions that occur that leave a lasting positive or negative impression on a customer.  If you think about an airline for example: you arrive at the airport, check-in, go to…

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