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My Mother

by Craig Cherry

Last week I flew home to New Zealand to spend time with my mother who over the last few months has deteriorated very quickly both mentally and physically, due to advanced Parkinson’s disease. Only a few months ago, she was living in her own apartment within a care facility and now she requires  24-hour care.…

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Employee Loyalty = Employee Retention

June 21, 2022 By Craig Cherry

We are hearing a lot about employee engagement at the moment in particular, the amount of people not only changing jobs, but changing careers. I was speaking to a group of 18 CEO’s recently and the burning issues they wanted to discuss were the increase in people leaving their companies, managing performance of those still…

Ten Ways to Stand out in Price-Driven Market

October 3, 2019 By The Loyalty Zone

The price trap and why you should avoid it Have you ever heard of the price trap? It’s a dilemma that most business owners have to grapple with as they try to stand out in the marketplace. And who can blame us? Most economists spell doom for our economy; buyer confidence is low; layoffs are…

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