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My Mother

by Craig Cherry

Last week I flew home to New Zealand to spend time with my mother who over the last few months has deteriorated very quickly both mentally and physically, due to advanced Parkinson’s disease. Only a few months ago, she was living in her own apartment within a care facility and now she requires  24-hour care.…

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Why Is Discretionary Income Important in Relation to Customer Loyalty?

August 9, 2023 By Craig Cherry

I was interviewed on radio last week about the impact of companies like Spotify putting up their prices, it led to an interesting conversation about discretionary income. I first really got to understand discretionary income when I worked at NZ lotteries many years ago. We carefully followed this as we knew that if a blockbuster…

Five Reasons You Should Be Reading the Sports Section

September 20, 2019 By The Loyalty Zone

If you’re like most people, you’re probably keeping tabs on your favourite team and statistics.  What’s surprising is that if you look closely, you can actually learn powerful business lessons from the weekend’s action.  This post will show you the five reasons why you do actually want to read the sports section to improve your…

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