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#servicefromadistance

Service from a Distance

by Craig Cherry

Many business models have had to change due to Covid as it has impacted the way we do business, the way we deliver on our promises to our customers. Keeping your customer at the centre of your business has not changed and is more important than ever. We can still be of service to our…

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Building and Nurturing Team Loyalty: The Emotional Bank Account Approach

October 11, 2023 By Craig Cherry

In last week’s article I discussed Building and Nurturing Customer Loyalty: The Emotional Account Approach and ended by pointing out that it’s important to note, the emotional bank account applies to all areas of life. In this article I wanted to prompt you the reader to take some time to think about your employees, your…

Key Behaviours that Deliver a 10/10 Customer Experience

July 24, 2025 By Craig Cherry

In my last article, I discussed the importance of the customers experience across all touchpoints, each stage of their interactions with your business and delved deeper into the importance of Customer Journey Mapping – I refer to these touchpoints as ‘Moments of Truth’ they are the interactions that occur that leave a lasting positive or negative impression…

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