#statisticallyvaliddata

In last week’s article we delved deeper into Statistically Valid Data, Data You Can Trust and looked at different examples as to why it is a critical tool that enables us to make good business decisions based on good profit and customer loyalty. This week we are going to sift through more information, segmentation and…

In my last article How Do You Reward Your Customers I spoke about two key elements of customer loyalty which underpin the foundation of your customer experience. Rewarding not punishing your customers – Comes back to being in the world of your customer and doing nice things for them. When we do this, our customers…

In my article last week I discussed warranties and what’s the right thing to do when they expire. Since then, I have had many questions put forward to me around Gift Cards and Vouchers. Again, It’s a Tough One or is it! So, I decided to research the Australian Consumer Law – New Gift Card Laws…