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#statisticallyvaliddata

Business Decisions Must Be Made On Statistically Valid Data

by Craig Cherry

In last week’s article we delved deeper into Statistically Valid Data, Data You Can Trust and looked at different examples as to why it is a critical tool that enables us to make good business decisions based on good profit and customer loyalty. This week we are going to sift through more information, segmentation and…

Statistically Valid Data, Data You Can Trust

by Craig Cherry

In my last article How Do You Reward Your Customers I spoke about two key elements of customer loyalty which underpin the foundation of your customer experience. Rewarding not punishing your customers – Comes back to being in the world of your customer and doing nice things for them. When we do this, our customers…

How Do You Reward Your Customers?

by Craig Cherry

In my article last week I discussed warranties and what’s the right thing to do when they expire. Since then, I have had many questions put forward to me around Gift Cards and Vouchers. Again, It’s a Tough One or is it! So, I decided to research the Australian Consumer Law – New Gift Card Laws…

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Repetition Is Critical When Creating Great Customer Loyalty

February 15, 2023 By Craig Cherry

Last week I talked about a disappointing customer service experience with Jetstar, funnily enough I’ve had so much feedback to that blog. Sadly a lot of people said to me that they expect this sort of experience and when it leaves on time they think it’s good, talk about low expectations. This week I want…

The Keys To Keep Your Customers Coming Back

October 31, 2021 By Craig Cherry

Businesses re-opening after lengthy lockdowns, will need to address the changes to economic activity, changing cultural norms, societal values and behaviours bought on by the COVID pandemic. But there’s more to it than that – keeping your customers at the center of your business – it’s more important now than ever before. Put yourself in…

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