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My Mother

by Craig Cherry

Last week I flew home to New Zealand to spend time with my mother who over the last few months has deteriorated very quickly both mentally and physically, due to advanced Parkinson’s disease. Only a few months ago, she was living in her own apartment within a care facility and now she requires  24-hour care.…

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One Man Three Lifetimes

July 5, 2023 By Craig Cherry

If you haven’t already watched the Netflix documentary called Arnold, I highly recommend you do so. Each episode of the three-part series explores a different facet of Schwarzenegger’s life and career. Part One “Athlete” focuses on Schwarzenegger’s upbringing in post-war Austria, including his family life and first foray into fitness and competitive bodybuilding., Part Two…

Stick Behind the Value of Your Products

October 18, 2019 By The Loyalty Zone

Price is often the primary consideration when customers make a purchase, but cutting prices isn’t the best way to stand out from your competition. In a recent blog post, we talked about getting stuck into a price trap cycle. This is when businesses slash prices and offer discounts and deals in an effort to stand…

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