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How 10/10 Customer Service and Product Awareness Can Drive HUGE Revenue Increases In Your Business

by Craig Cherry

Recently, I was back in the US presenting the results of their customer loyalty research to senior management and their teams. These guys are absolutely committed to driving revenue through customer loyalty research. They are now achieving an amazing +77 NPS (Net Promoter Score). The main focus when visiting and working with this company is…

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What Is The Point Of Asking For Feedback, Then Rejecting It?

July 26, 2023 By Craig Cherry

I was recently asked to leave a review for some clothing I bought. You went into a draw for $100.00. I filled my form saying how much I liked the product and that the service was so slow if it wasn’t for the fact that I was doing a pick-up of an online order I…

Loyalty and Rewards

November 22, 2023 By Craig Cherry

In this week’s article I wanted to discuss ways in which we reward loyalty within our businesses and what works and what doesn’t. It Starts With Data. Many businesses I work with find that when they commit to customer loyalty research that they do not in fact have data to hand over before the research…

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