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How To Sharpen Your Customer Service Edge In 2023

by Craig Cherry

Reading this article will tell you exactly what actions you need to take to sharpen your customer service edge. As a Customer Loyalty Expert, Speaker, Trainer, Coach and Business Mentor I am often asked by people what are the top 5 actions to ensure delivery of customer service excellence. Here are 5 great actions you…

Why Doing Independent Research Is So Important

by Craig Cherry

I recently requested referees from a company that I was looking to use in the construction field. The owner gave me 3 contacts from recent projects. I phoned each person and had great discussions. My experience of doing this just reinforced why doing independent research is so important. Clearly the potential client gave me these…

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Willpower Isn’t the Problem

July 26, 2026 By Craig Cherry

I love games. I play Monopoly Deal with my wife every morning – even though she somehow gets every good card and I get absolutely nothing 😂. If I could, I’d play pickleball every day. If you ask me to play some backyard cricket or ping pong, I’ll say yes before you finish the sentence.…

Outstanding Customer Service Is NOT Rocket Science!

October 2, 2024 By Craig Cherry

As a Customer Loyalty expert, I spend a lot of time talking about the customers feelings and how each interaction directly impacts how they feel. I also focus on the difference you can make to each of your customers, I am often dismayed and frustrated when I see examples of businesses and employees not doing…

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