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How To Sharpen Your Customer Service Edge In 2023

by Craig Cherry

Reading this article will tell you exactly what actions you need to take to sharpen your customer service edge. As a Customer Loyalty Expert, Speaker, Trainer, Coach and Business Mentor I am often asked by people what are the top 5 actions to ensure delivery of customer service excellence. Here are 5 great actions you…

Why Doing Independent Research Is So Important

by Craig Cherry

I recently requested referees from a company that I was looking to use in the construction field. The owner gave me 3 contacts from recent projects. I phoned each person and had great discussions. My experience of doing this just reinforced why doing independent research is so important. Clearly the potential client gave me these…

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What is the difference between Customer Loyalty and Customer Service?

November 23, 2022 By Craig Cherry

A lot of companies look at their customer service as an opportunity to improve their business, which is a valid thing to do. But most do not stop to consider, what distinguishes customer loyalty and what distinguishes customer service. Many have the two collapsed. The difference between customer satisfaction surveys and customer loyalty surveys is…

Be in the World of Your Customer

May 7, 2020 By The Loyalty Zone

Right now, in the current global situation, it can be easy to think the rules of building a successful business has changed.  While much has changed in the way we work, some for the better, keeping the customer at the centre of your business has not changed and is more important than ever. While much…

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