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MSHS

by

MSHS

The Loyalty Zone
2024-07-11T07:49:54+00:00
https://www.theloyaltyzone.com/testimonials/mshs/

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Do You Know What You Are Really Selling?

November 12, 2020 By Craig Cherry

When I ask business owners what it is that they are selling, I am always told about their product or service. Unfortunately, most businesses make the mistake of thinking that if they have a good product or provide a good professional service it is enough, customer loyalty research however clearly shows that it is not…

Good Profit vs Bad Profit

August 4, 2020 By Craig Cherry

When companies don’t understand the difference between good and bad profits, growth suffers, and you lose customers, thus recurring revenue. What is bad profit? Fred Reichheld in his book The Ultimate Question says “Whenever the customer feels misled, mistreated, ignored, or coerced, profits from customers are bad. Bad profits come from unfair or misleading pricing.…

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