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PENSKE (NZ)

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PENSKE (NZ)

The Loyalty Zone
2020-08-07T08:45:04+00:00
https://www.theloyaltyzone.com/testimonials/penske-nz/

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Good Profit vs Bad Profit

May 11, 2024 By Craig Cherry

When companies don’t understand the difference between good and bad profits, growth suffers, and you lose customers, thus recurring revenue. What Is Bad Profit? Fred Reichheld in his book The Ultimate Question says “Whenever the customer feels misled, mistreated, ignored, or coerced, profits from customers are bad. Bad profits come from unfair or misleading pricing.…

Service Is Not Just About What You Do – It’s When You Do It!

April 11, 2026 By Craig Cherry

Most service failures aren’t about what didn’t happen. They’re about when it happened. Have you ever walked into a store, a café, or a hotel and felt completely invisible? I have. I arrived at a hotel reception last week and stood quietly at the counter, waiting for the attendant to look up from their screen.…

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