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How loyal are you to your customers?

Mitchell’s Front Page, The Pulse 94.7FM

Customer Loyalty Expert Craig Cherry says we see many companies in Australia looking after their new customers more than they look after their long-term regulars – giving new customers a better deal and taking their loyal repeat customers for granted, when they’re the ones who should feel most appreciated.

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How To Identify If Training Is Really Needed And If So, What There Is To Train?

October 10, 2022 By Craig Cherry

In last week’s article we discussed Training and Why is it so difficult to get quality training done? In this article I promised to drill down on how to identify if training is really needed and if so, what there is to train, in the training industry we call this Analysing Performance. When we analyse performance…

What Is The Point Of Asking For Feedback, Then Rejecting It?

July 26, 2023 By Craig Cherry

I was recently asked to leave a review for some clothing I bought. You went into a draw for $100.00. I filled my form saying how much I liked the product and that the service was so slow if it wasn’t for the fact that I was doing a pick-up of an online order I…

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