• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to footer navigation
  • +61 3 8822 3383
  • [email protected]
  • Facebook
  • Instagram
  • LinkedIn
  • YouTube
The Loyalty Zone

The Loyalty Zone

  • Home
  • What we do
    • Craig Cherry
    • Customer Experience Measurement
    • Corporate Training
    • NPS Survey
  • Media
    • Radio
  • Blog
  • Our Clients
  • About Us
    • Meet the team
  • Contact

Today’s challenge of being present

by Craig Cherry

In this week’s article I wanted to discuss today’s challenge of being present. Devices like smartphones can impact people’s ability to be present in a number of ways, including: 

  • Reduced cognitive performance

Even when a smartphone is turned off, its presence can reduce cognitive capacity and impair cognitive functioning. This can lead to slower work speeds and reduced ability to focus. 

  • Reduced enjoyment

The presence of a phone can reduce enjoyment of an experience, especially if it’s used to engage with the experience. For example, taking photos with the intent to share them on social media can reduce enjoyment. 

  • Changed family time

Research in the US suggests that teens are spending less time outside the home away from their parents due to mobile devices. 

However, mobile phones can also have positive effects on people’s lives, such as:

Giving a voice to those cut off from the world during cataclysmic events

Making communication routine

Sharing information with friends and family

This means that in these moments, the mere presence of our smartphones can adversely affect our ability to think and problem-solve — even when we aren’t using them. Even when we aren’t looking at them. Even when they are face-down. And even when they are powered off altogether.

When I run training sessions I try not to sit participants behind desks, we have desks when we need them, but I sit them facing me in semi-circle, it makes huge difference to them being present and engaged in their training. I’m also a lot of fun!!!

If we do sit at desks I ask for phones to be put away, the intention being to create the space for participants to be present yet, in an article written for the Harvard Business Review Having Your Smartphone Nearby Takes a Toll on Your Thinking states,

Put your phone away” has become a commonplace phrase that is just as often dismissed. Despite wanting to be in the moment, we often do everything within our power to the contrary. We take out our phones to take pictures in the middle of festive family meals and send text messages or update our social media profiles in the middle of a date or while watching a movie.


At the same time, we are often interrupted passively by notifications of emails or phone calls. Clearly, interacting with our smartphones affects our experiences.

But can our smartphones affect us even when we aren’t interacting with them — when they are simply nearby?

In two lab experiments, nearly 800 people completed tasks designed to measure their cognitive capacity. Before completing these tasks, the researchers asked participants to either: place their phones in front of them (face-down on their desks); keep them in their pockets or bags; or leave them in another room.

The results were striking: the closer the phone to the participant, the worse they fared on the task. 

The mere presence of our smartphones is like the sound of our names or a crying baby — something that automatically exerts a gravitational pull on our attention. Resisting that pull takes a cognitive toll.

So, what’s the answer?

as Simon Sinek discusses in his videos, we need to be willing to

Disconnect to Connect | Simon Sinek

@simonsinek

Disconnect to connect 📵 The next time you meet with someone, leave your phone out of sight. The message? You’re here, you’re valued, and this moment matters.

♬ original sound – Simon Sinek

and, be aware that:

How do you keep your employees engaged whilst training. What boundaries do you put in place to ensure they have the best opportunity to be present, learn and grow? Let me know, I would love to hear your thoughts.

Need more information? Have a look through my previous Blogs, located on The Loyalty Zone website or contact me, I look forward to hearing from you.

If you have enjoyed this article, feel free to share with someone else you know will find this helpful. If someone has forwarded you this email, you are welcome to join The Loyalty Conversation, I appreciate your commitment to the conversation.


Warm Regards

Craig Cherry

LinkedInSharePinTweet

Primary Sidebar

Good Profit vs Bad Profit

May 11, 2024 By Craig Cherry

When companies don’t understand the difference between good and bad profits, growth suffers, and you lose customers, thus recurring revenue. What Is Bad Profit? Fred Reichheld in his book The Ultimate Question says “Whenever the customer feels misled, mistreated, ignored, or coerced, profits from customers are bad. Bad profits come from unfair or misleading pricing.…

94% Of Problems Are System Related And Only 6% Are People Related

April 12, 2023 By Craig Cherry

Recently I travelled to the US to work with a client, as always it is the experience of the journey in which I find my most relevant stories and there is always no coincidence. I tell a lot of stories and share my experiences to make a point, whilst working through research results that I…

Footer

The Loyalty Zone Australia

Address: 26 Somerville Street
Sorell TAS 7172 Australia
Phone: +61 3 8822 3383
Email: [email protected]

  • Facebook
  • Instagram
  • LinkedIn
  • YouTube

Get in touch

Our mission is to get your business in the zone.
​Contact us and let us know how we can help.

Contact Us

© 2026 The Loyalty Zone · Privacy Policy · Website by JB Studio 360

  • Home
  • Blog
  • Contact