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Willpower Isn’t the Problem

July 26, 2026 By Craig Cherry

I love games. I play Monopoly Deal with my wife every morning – even though she somehow gets every good card and I get absolutely nothing 😂. If I could, I’d play pickleball every day. If you ask me to play some backyard cricket or ping pong, I’ll say yes before you finish the sentence.…

Statistically Valid Data, Data You Can Trust

March 2, 2022 By Craig Cherry

In my last article How Do You Reward Your Customers I spoke about two key elements of customer loyalty which underpin the foundation of your customer experience. Rewarding not punishing your customers – Comes back to being in the world of your customer and doing nice things for them. When we do this, our customers…

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The Loyalty Zone Australia

Address: 26 Somerville Street
Sorell TAS 7172 Australia
Phone: +61 3 8822 3383
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