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Standing In The Shoes Of The Customer Creates Great Customer Loyalty

May 10, 2022 By Craig Cherry

From the moment you interact with a business, there are multiple touchpoints that occur. These touchpoints are called ‘moments of truth.’ Moments of truth are interactions that occur that leave a lasting positive or negative impression on a customer. If you think about an airline for example: you arrive at the airport, check-in, go to…

Do You Know What You Are Really Selling?

November 12, 2020 By Craig Cherry

When I ask business owners what it is that they are selling, I am always told about their product or service. Unfortunately, most businesses make the mistake of thinking that if they have a good product or provide a good professional service it is enough, customer loyalty research however clearly shows that it is not…

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