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Stick Behind the Value of Your Products

October 18, 2019 By The Loyalty Zone

Price is often the primary consideration when customers make a purchase, but cutting prices isn’t the best way to stand out from your competition. In a recent blog post, we talked about getting stuck into a price trap cycle. This is when businesses slash prices and offer discounts and deals in an effort to stand…

Variation Is The Key To Gaining Customer Appreciation

February 22, 2023 By Craig Cherry

I often talk about the impact of variation on the customer. My last blog looked at Specsavers a company that I experience as having very good systems and training and one that has low variation. Coles supermarket is a great example. They provide lots of ways you can finalise your purchase with them, you can…

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